Avanlee Care Taker App

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Typography

Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Overview / Mission

Caring for an older adult can be stressful. Avanlee gives you the peace of mind that your loved one is taking their meds regularly, get a reminder of appointments to ensure you are getting all the details from caregivers, and using integrated health monitoring, track the status of your loved one’s health. Avanlee lets you rest easy that you are doing a good job of looking after your loved one.

Research

Personas – Quantitative

Caregiver

About

Professional, White collar job Lives in different city than the primary care recipient (parent) Married with 2 grown children.

Demographic

Skews slightly female.
Age 40-60.
Dual HH Income: middle class
Suburban.

Demeanor / Communication Methods

Primarily email communication.
Facebook user, and texts frequently.
See’s technology as a viable tool to make things easier (not early adopter per say, but on the earlier side.)

Goals

Ensure Senior parent is cared for medically.
Ensure Senior parent is cared for emotionally.
Find a way to engage other siblings and family members in caring for aging parent.

Pain Points

Lives out of town.
Busy with work/life.
Not everyone in the family is carrying their share of the work.
Has some guilt that she’s not doing more.

Solutions

Make it easy to manage most of the medical details in one place.
Track medicine and activity (give peace of mind).
Helps keep them connected in a way that fits in her life.

Senior

About

Retired senior, has some medical challenges but lives mostly independently.
Has some level of comfort with cell phones/apps Children live out of town.

Demographic

Age: 70+.
Skews female.
Fixed income.

Demeanor / Communication Methods

Talks on the phone.
May text but not a primary communication tool.
Facebook user (mostly to keep up with the family).
Somewhat isolated.

Goals

Stay connected to family.
Manage the health details of aging.
Stay independent as long as possible.

Pain Points

Isolation and not feeling as connected as they would like to family.
Keeping up with the details (appts, changing meds, health goals, etc).
Trying to keep remote caregiver up to date on health details.

Solutions

We provide a closed community of the people you most love to share updates, and for you to keep track of appointments, let your family know when you need help, and that you are doing ok.

Supporters / Family

About

This segment can span several backgrounds and distinctives.
Married with older children, likely lives away from primary care recipient, but not exclusively.

Demographic

Adult Family: Ages 35-50 Middle income +.
Youth Family: Ages 16-30.
Friends/Neighbors: 60+.

Demeanor / Communication Methods

Various forms of communication.
Comfortable with mobile technology and apps.
Looking to be helpful.

Goals

Primary goals vary but most focus on managing the stage of life they are in.
Secondary goals are related to wanting to help care for the aging in place senior.

Pain Points

Don’t want to be a pest.
Doesn’t know how to help.
Unsure of what the Senior needs.

Solutions

Provide a simple platform that lets you help out in small ways. Help with driving to an appointment, sending a note, or visiting: Avanlee lets you help by simply clicking into the app.