Sound Financial

Targeting Multiple Demographics

The client expressed that they wanted their visual identity to be open to multiple age groups and demographics

Warm yet professional

With their values centered around Family, Purpose and Profits. I gave rounded the buttons to be softer and more inviting while still maintaining sharp edges on photos for contrast while also giving a professional feel.

Mobile First Design

Designed mobile first to account for the 60% of user traffic being on mobile and best practice.

Designed For Accessibility

Font weight, size, contrast and buttons created for best accessibility practices